7v777 Privacy Policy

7v777 is a licensed online sportsbook and casino platform operating at 7v777.bio. We are the data controller responsible for the personal information collected through our platform. When this Privacy Policy refers to "7v777", "we", "us", or "our", it refers to the platform operator and its authorised data processing entities.

We are committed to protecting the privacy of all Pakistani players and international users who access our platform. Our data practices are designed to be transparent, lawful, and proportionate to the purpose for which data is collected. We do not collect data simply because we can — we collect it because we need it to run a safe, secure, and compliant gaming operation.

If you have questions about how 7v777 handles your data, our support team is available 24/7 via live chat, and you can reach our data team via the contact details provided in Section 13 of this policy.

The following categories of personal data may be collected by 7v777 depending on how you interact with our platform:

We do not collect sensitive categories of personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data, unless specifically required by our licensing authority for a regulatory compliance purpose, in which case we will notify you separately.

7v777 collects personal data through the following channels:

• Direct submission: Information you actively provide during registration, KYC document upload, deposit or withdrawal requests, support interactions, or when updating your account profile.
• Automated technical collection: Data collected automatically when you visit or use the platform, including IP address, device identifiers, browser session data, and cookie data (see Section 7 for full cookie details).
• Third-party verification services: Identity and document verification data returned by our KYC service providers when you submit identity documents for account verification. These providers act as data processors on our behalf under data processing agreements.
• Payment processors: Transaction reference data returned by JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment partners confirming deposit and withdrawal transactions. We do not receive or store full card numbers or complete bank account details.
• Fraud prevention and AML screening tools: Risk signals generated by our compliance systems when transaction patterns are assessed against anti-money laundering and fraud detection rules.

7v777 uses the personal data we collect for the following specific purposes:

• Account creation and management: To register your account, verify your identity, and maintain your profile across sessions.
• KYC and age verification: To confirm that you are 21 years of age or older and eligible to use the platform, as required by our gaming licence.
• Transaction processing: To process PKR deposits and withdrawals via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and bank transfer.
• Platform security and fraud prevention: To detect and prevent unauthorised account access, duplicate accounts, bonus abuse, money laundering, and other prohibited conduct as defined in our Terms & Conditions.
• Responsible gaming obligations: To monitor gaming activity for signs of problem gambling, enforce self-imposed limits, and respond to self-exclusion requests as detailed in our Responsible Gaming policy.
• Customer support: To respond to your enquiries, resolve disputes, and process complaints.
• Legal and regulatory compliance: To fulfil our obligations under applicable anti-money laundering laws, gaming licence conditions, and any lawful requests from regulatory or law enforcement authorities.
• Platform improvement: To analyse aggregate, anonymised usage patterns and improve the performance, content, and user experience of the platform. This analysis does not use your individually identifiable data.
• Communications: To send you transactional messages (deposit confirmations, withdrawal notifications, security alerts) and, where you have opted in, promotional communications about bonuses and offers.

Every data processing activity carried out by 7v777 is grounded in at least one of the following lawful bases:

• Contractual necessity: Processing required to perform the contract between you and 7v777 — i.e., operating your account, processing bets, and handling payments. Without this processing, we cannot provide the service.
• Legal obligation: Processing required to comply with applicable law, including KYC identity verification, AML transaction monitoring, age verification, and responding to lawful regulatory requests.
• Legitimate interests: Processing carried out for purposes that are reasonably expected by users and are necessary for the secure, efficient, and fair operation of the platform — including fraud prevention, security monitoring, and aggregate analytics. We ensure that our legitimate interests do not override your fundamental privacy rights.
• Consent: Processing that relies on your active opt-in, such as receiving marketing communications. You may withdraw consent at any time without affecting the lawfulness of prior processing.

7v777 does not sell your personal data. We share personal data only in the following limited, controlled circumstances:

• KYC and identity verification providers: Your identity documents and personal details are shared with our licensed KYC verification partners solely for the purpose of verifying your identity and age. These partners are bound by strict data processing agreements and may not use your data for any other purpose.
• Payment processors: Transaction data is shared with JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, and other payment infrastructure providers to process deposits and withdrawals. Only the minimum data necessary to complete the transaction is shared.
• Fraud and AML screening services: Account and transaction data may be checked against fraud prevention and anti-money laundering databases operated by licensed compliance service providers. These checks are required by our gaming licence conditions.
• IT and hosting infrastructure: Our platform is hosted on secure cloud infrastructure. Our hosting providers access data only as required to maintain the technical operation of our servers and are bound by data processing agreements.
• Regulatory and law enforcement authorities: 7v777 will disclose personal data to competent authorities — including our gaming licence regulator, financial intelligence units, and law enforcement agencies — when required to do so by law or a valid regulatory request. We will not notify you of such disclosures where notification is prohibited by law.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of the 7v777 business, your personal data may be transferred to the acquiring entity. You will be notified of any such transfer and the privacy terms applicable to your data in the new entity's hands.

7v777 uses cookies and similar browser storage technologies to operate the platform correctly and to provide a secure, personalised experience. The following types of cookies are used:

7v777 does not use advertising cookies, cross-site tracking pixels, or any third-party cookies that share your browsing behaviour with external advertisers or data brokers. You can manage or delete cookies through your browser settings at any time. Disabling strictly necessary cookies will prevent you from logging into your account.

7v777 retains personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by our legal and regulatory obligations. The following general retention periods apply:

• Active account data (identity, contact, activity records): Retained for the full duration of your account and for a minimum of five (5) years after account closure, as required by AML and gaming licence regulations.
• KYC documents (CNIC copies, proof of address, payment proof): Retained for a minimum of five (5) years from the date of submission or account closure, whichever is later.
• Financial transaction records: Retained for a minimum of five (5) years from the date of the transaction in accordance with financial record-keeping requirements.
• Support communications: Retained for two (2) years from the date of the interaction, unless the communication relates to a formal dispute or legal matter, in which case it is retained for the duration of that matter plus a reasonable period thereafter.
• Technical / log data: Retained for up to twelve (12) months for security monitoring and fraud investigation purposes.
• Marketing consent records: Retained for the duration of your account plus three (3) years to demonstrate compliance with consent requirements.

When data is no longer required, it is securely deleted or anonymised so that it can no longer be associated with you as an individual.

7v777 implements a layered set of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• Encryption in transit: All data transmitted between your browser and the 7v777 platform is encrypted using TLS 1.2 or higher (HTTPS). Connections over unencrypted HTTP are automatically redirected to HTTPS.
• Encryption at rest: Sensitive personal data, including KYC records and financial data, is encrypted at rest using AES-256 encryption within our database infrastructure.
• Access controls: Access to personal data within 7v777's systems is restricted to authorised personnel on a strict need-to-know basis. All internal access is logged and audited.
• Password security: Account passwords are hashed using a strong one-way cryptographic algorithm. 7v777 does not store passwords in recoverable form.
• Intrusion detection and monitoring: Our platform infrastructure is monitored 24/7 for suspicious access patterns, intrusion attempts, and anomalous activity.
• Penetration testing: We conduct periodic security assessments and penetration tests to identify and remediate vulnerabilities before they can be exploited.

As a user of the 7v777 platform, you have the following rights in relation to your personal data. To exercise any of these rights, contact our support team via live chat or email (see Section 13):

We will respond to all valid data rights requests within 30 days of receipt. In complex cases, we may extend this period by a further 60 days and will notify you of any extension. We may need to verify your identity before actioning a request to protect against fraudulent data access attempts.

Some rights are subject to limitations where our legal obligations require us to retain or process your data regardless of your request — for example, we cannot delete KYC records that we are legally required to retain for five years. We will always explain these limitations clearly when responding to your request.

7v777 is strictly an adult platform. We do not knowingly collect personal data from any individual under the age of 21. Our registration process includes age declaration and our KYC verification process is designed to confirm that all account holders meet the minimum age requirement.

If we discover that personal data has been submitted by or on behalf of a person under 21 years of age, we will immediately close the associated account, delete all collected data to the extent permitted by law, and take any reporting steps required by our licensing authority.

7v777 reserves the right to update or revise this Privacy Policy at any time. When we make material changes to this policy, we will update the "Last Updated" date displayed at the top of this page and, where the changes are significant, we will notify registered users via their registered email address or via a prominent notice on the platform.

Your continued use of the 7v777 platform following the publication of an updated Privacy Policy constitutes your acceptance of the revised terms. We recommend that you review this page periodically to stay informed about how we protect your personal information.

Previous versions of this Privacy Policy are available upon request by contacting our support team.

If you have any questions, concerns, or requests related to this Privacy Policy or the way 7v777 handles your personal data, please reach out to us through one of the following channels:

• Live Chat: Available 24/7 directly on the 7v777 platform — the fastest way to reach us for urgent data concerns.
• Email: You may write to our support team at [email protected]. For data rights requests, please include "Data Rights Request" in your subject line and provide your registered username to help us locate your account.

We aim to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within 30 days. For complex Subject Access Requests or erasure requests, we will confirm receipt immediately and keep you updated on our progress.